With a job being something that we can no longer count on and more demands than ever on our time, we seem to be in constant search of balance and fulfillment.
This has created a huge “follow your passion” movement, which suggests that you should earn a living by creating a livelihood from your greatest life passion.
But getting intoxicated by the passion story is akin to “business beer goggles.” You aren’t thinking clearly or seeing the reality.
For businesses to be successful, entrepreneurs need to think about opportunities from their customers’ perspective as much as from their own perspective.
While I do believe that successful businesses have leaders — and often employees, by the way — who are passionate about the business opportunity and their customers, you do not need your life’s passion as a starting point.
Read the full article at Why ‘Follow Your Passion’ Is Awful, Flawed Advice